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Ten examples of how media sites try to make users pay for content
Media companies can only succeed in charging users for content if they provide unique value. Here are examples of how some sites try to achieve this. As news media tries to introduce user payment, I...
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iPad chokes netbook sales
Gartner and IDC data shows slower growth in sales of PCs than expected – with Apple tablet reckoned to account for shortfall. This article titled “iPad chokes netbook sales” was written by Charles...
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iPad is all male fun in high tech country Sweden
Even before iPad has been launched in Scandinavia, ten thousands of people have managed to get hold of a tablet. But they are almost all male! In hardly any other parts of the world there is as high...
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How user payment will improve journalism
Many paywall experiments will fail during the next year. That will lead to better journalism in many media companies. Here is why. Practically all media companies in the Western world now try to...
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iPad apps – still more dash than cash
Screenshot of VG+, the iPad app from Norwegian news company VG Apple’s ‘Jesus tablet’ seemed to be the news industry’s best hope of salvation but few publishers are finding apps to be the...
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Six ways Scandinavian media companies approach iPad
Less than a year after iPad was launched, media products for the device flourish in the Scandinavian market. Here are six media approaches to the new platform. Scandinavia is one of the most...
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Helping publishers easily produce HTML5 apps
GUEST BLOG POST: Developers from Poland create an easy Do-It-Yourself tool for publishers to prepare tablet apps on their own. Rafal Oracz from Spoti.pl explains their HTML5 tool for publishers By...
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Norway: One in five use media content on mobiles every day
One in five Norwegians now consume media content on mobile platforms on a daily basis. Changes happen so fast that media companies struggle to keep up. Hardly before has the media industry seen changes...
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Apple’s top grossing lists – and what they tell publishers
Media companies hope to build solid revenue streams by betting on user payment on mobile platforms. But a look at Apple’s top grossing lists for iPhone and iPad sends a warning signal. I was involved...
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The new revolution media companies have to face
Mobile news consumption is picking up very fast The changes are a revolution: Almost one in three visits to Norwegian media products are now from mobile platforms. For two years I have been recording...
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What I love – and what I hate – with iPad
For a few weeks I have used iPad for news consumption, daily tasks and fun. It is wonderful. And terrible. Here is why. Join BetaTales on Facebook Subscribe by RSS iPad is my first Apple product. As...
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Why premium media products should be platform agnostic
Media companies face a critical choice as they struggle to introduce user payment for digital content: Should they introduce separate products for each new platform, such as iPad, or try to sell a...
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The word that should be banned in all media companies
It is used in lots of board rooms these days – as an expression of the danger newspaper companies are in. But in fact the executives would be wiser to ban the word. What word? Read on. Publishers'...
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Five reasons news companies should have a strong presence in social media
In 2011 it is no longer possible to be a top professional journalist without mastering social media. Here are five reasons why news organizations need to care about the new trends. Social media is...
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Nude pictures of national hero were censored by Facebook
Norway’s largest newspaper Aftenposten published nude pictures of the national hero Fridtjof Nansen. That was too much for Facebook – and references to the photos were removed from Aftenposten’s...
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Top Internet trends in 2011
Few other analysts give as comprehensive and solid analysis of current Internet trends as Mary Meeker of Kleiner Perkins Caufield Byers. Here is her latest presentation of mobile and other digital...
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Redefining which content has value
Looking for ways to make users pay for digital content, many editors consistently make a wrong assumption: That stories from the printed newspaper have higher value than the web stories. I have read it...
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Why I don’t dare to publish with Apple’s iBooks Author App
Apple is tempting authors with an easy-to-publish book platform. But as an author I would be stupid to take their offer. I have for the last couple of years worked on a book about Cambodia. As a former...
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The gradual convergence of journalism and content marketing
Media companies are cutting staff. Brands are ramping up content marketing. In sum there is more production of quality content than ever. Three pieces of news in the small Norwegian media landscape...
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Content marketing experts don´t follow their own advice
Numerous agencies are throwing themselves on the content marketing wave. But why don´t they use content in their own marketing? I have been interested in learning more about content marketing since......
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